Yujmiu launched in 2021 as a London based online platform dedicated to showcasing independent designers from Asia.

Formerly known as Pixies Bite, we've now adopted the name Yujmiu. Our new name, pronounced "yooj-mee-oo", is derived from an Arabic word meaning "to gather" or "to bring together", reflecting the founder's Iraqi heritage.

As we transition, we're excited to introduce new brands to our collection, continuing our commitment to the celebration of independent creativity.

You can also find us on Depop.